Makers of destinations, keepers of place.
ICONI is a destination developer and hospitality company — built to imagine, develop, and operate destinations that carry national meaning and meet the world's highest standards of hospitality.
Vision
To position Syria among the world's most compelling destinations — reviving heritage while building the landmarks of the next century.
Mission
To develop, brand, and operate tourism assets to the highest international standards, creating lasting economic and cultural value.
Principles
Authenticity of place, excellence in execution, and stewardship of the land, culture, and communities we build within.
Every destination begins with the story of its place.
We work from the ground up — reading the landscape, the history, and the culture before drawing a single line. The result is destinations that feel inevitable: rooted in where they stand, yet built for a global audience.
- Master Planning
- Brand Creation
- Feasibility & Investment
- Cultural Heritage
- Sustainability
- Guest Experience
Mr. Mohamad Al-Sati
Chief Executive Officer